Restructuring the Satellite Television
Industry in Japan

by Ki-Sung Kwak (University of Sydney)

This article reviews recent developments in the restructuring of the satellite television industry
in Japan, focusing on the degree to which new entrants and existing players have partici-
pated in its infrastructure. It shows that the Japanese government’s position toward satellite
television has changed from “protecting and promoting NHK’s interests” as noted in the case
of Broadcasting Satellite analog service to “balancing the development of all satellite
services.” It argues that the commercial terrestrial broadcasters’ less enthusiastic attitude
toward satellite television and the lack of clarity (in platform operations) in regulation have
largely contributed to the stagnation of satellite television in Japan.(download)