Clocking Gender Differences Televised Olympic Clock Time in the 1996–2006 Summer and Winter Olympics

by Andrew C. Billings (Clemson University)

Analysis of all 348 prime-time hours of the 1996–2006 Olympic telecasts (three
Summer, three Winter) pinpointed trends in coverage of men’s and women’s sports.
Results indicate that while men athletes and events received the majority of clock time
in all six Olympic telecasts, the Summer Olympic telecasts treated women far more
equitably than the Winter Olympic telecast. The longitudinal study does not offer any
reason to feel that coverage of women’s athletics is improving over time, finding that
the proportion of clock time devoted to men’s and women’s sports is relatively the same
in 2006 compared to ten years earlier.(download)